SXSWi (the South by Southwest Interactive conference) is certainly our favorite track of the SXSW experience, but it’s not the only portion of the festival taking place this weekend. Film goers are out en masse in Austin too, and directors — both big and small — are using the event to showcase their films. Or in some cases, using it to show off preview of their films.
Texas-native Robert Rodriguez (whose Troublemaker Studios is based in Austin) showcased the first preview of July’s Predators, his newest movie, last night.
Predators stars Adrien Brody and Topher Grace in what is essentially a reboot of the storied franchise. Rodriguez, a fan of the original series, produced and contributed to the screenplay. Fox already has a Predators website, complete with Twitter and Facebook integration.
The preview that was shown at SXSW is already online and you can watch it here:
Knowing Rodriguez’s love of digital filmmaking and his Predator fandom, we fully expect to see a digital — possibly even viral — campaign for the film, especially as we edge closer to release. The full trailer will be online on March 18th.
So, are you excited about Predators? Let us know in the comments!